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Many service organizations have embraced relationship marketing with its focus on maximizing customer lifetime value. For this reason, the purpose of the present research is to examine what factors influence the worldwide tourism industry and how it affects the global economy. Because of this, tourism enriches the global community, but it also spreads anxiety throughout the world and threatens to bring down the global economy. In the same way, the price of oil throughout the globe is dropping, and we now have another example of untapped potential. All areas have been quarantined as a consequence of the contamination. Because of its growing economy and strong ties to international commerce, China is a major player in the global market. While one nation's illness spreads throughout the globe like the corona virus from Wuhan in China to the whole world, no international economy was spared from its effects since the virus was transmitted from Wuhan.
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Tourists contribute to the world's economic well-being, but their private information is also sent to other nations. Tourists come for the landscape, but they also spend a lot of money on high-end local items, which has boosted the local cottage industries and allowed the locals to increase their income via tourism. Tourism has a major impact on the economic well-being of rural residents. Tourist marketing research and education may be enhanced by concentrating more on strategy and conceptual thinking as a result of these new marketing conceptualizations, it is stated.
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Tourism marketing researchers have begun to echo the new marketing ideas, while more in-depth conceptual analysis is still needed. Relationship marketing, the network approach, and the service-dominant logic are three distinct marketing viewpoints presented. Tourism industry play great role in the development of a world and it positively and negatively correlated with the economic growth of the global economy.The current article summarized the most recent debate about marketing's future paradigm.